STYLE AND THE FAMILY TUNES
By the 1990s, Berlin had become one city, the borders were open and the people oozed this new sense of freedom. The techno scene with its industrial sounds began to boom and Berliners would spend their evenings searching the streets for the best parties.
In ’94, there were two and a half million people dancing in Germany. With this, a new style was born where people would go to raves and dress to stand out from the rest of the crowd. Slogan tees and skirts made out of plastic bags were a hit. They would be wearing designers such as Gaultier and Frank Schütte (who now goes by Frank Ford).
This was also a time where, editor Cathy Boom, created Style and the Family Tunes, a publication that celebrated this new creative generation post-soviet Berlin and turned the attention away from the techno scene with the help of music editor Christian Tjaben and artist Jaybo Monk. It was a publication that combined art, fashion, music and subculture altogether. Style and the Family Tunes was about fashion and the tunes that go with it. The publication started as a quarterly with a black and white aesthetic.
With it’s forward-thinking attitude, Style stood out, won many awards such as best visual lead in Germany and became the most influential pop culture magazine in Germany. It even featured early work from Jürgen Teller, Giamopalo Sgura and Daniel Josefsohn. However, 130 issues later in 2011, Boom decided to stop the print publication and move to online, where you can now find it at www.stylemag.net.
Style and the Family Tunes have brought out a hardback version where they’re bringing back that 90s Berlin vibe. Published by Hatje Cantz, the book visually celebrates Berlin’s creative beginning and techno’s mainstream moment. The book features the early work, mentioned above, of Teller and Sgura, highlighting the city’s unique and eccentric style. As you flick through the pages, you are hit with a feeling of nostalgia.
You can purchase Style and the Family Tunes here.